The Changing World of Marketing

28 November 2018 - 28 November 2018

  • When

    28 November 2018 - 28 November 2018

  • Who


The Changing World of Marketing

Event: 28th of November, 13:30 – 18:00
Deadline of CV application : 23th of November 17:00
Deadline of normal appliation: 26th of November 17:00
Location: De Nieuwe Poort, Amsterdam
Sign up by filling in the form below!

Information is ever-increasing in volume, variety, and complexity. For marketing organizations, big data is a huge challenge in the new marketing landscape, born from the digital world we live in. By combining big data with an integrated marketing management strategy, marketing organizations can make a substantial impact. During this day, you will learn more about the impact of new technologies on the ways of doing marketing. Unilever will challenge you to come up with creative solutions by confronting you with an actual business problem.


13:00 – Walk-in
13:30 – Official opening
13:45 – Speaker session by Lennard Hulsbos
14:00 – Speaker session by David Austin
14:15 – Company presentation by Unilever & PVH
14:45 – Break
15:00 – Case led by Unilever & PVH
17:00 – Network drink

You will also have the opportunity to be invited for a personal meeting with a recruiter of your choice. Upload your CV during the application to meet your future employer!

The number of spots for the cases are limited to 25 people, these spots will be filled on ‘first come first served’ basis. Please indicate your company preference during application and we will notify you in advance if you have been selected or can attend the other case. The case by Unilever is already full, so applying for this case will put you on the waiting list.

About Lennard Hulsbos

Lennard Hulsbos is Head of Consulting at Iris Worldwide. He is focused on the intersections of business strategy, technology & designed experiences. Next to that working in the fields of innovation strategy & execution, organisational design and change management across different industries. And particularly keen on human-centred development of products and services as well as the circular economy.

About David Austin

David Austin is the Planning Director at Iris Worldwide. He’s all about keeping it simple – be that creative or strategy. Giving the audience a little more credit, use less big, fluffy words and say something interesting. He looks after creative/brand planning and integrated strategy across a range of interesting and innovative clients and disciplines. He has had the good fortune to lead a number of proven, effective integrated, brand and digital campaigns, picking up a host of awards in the process.

About PVH

PVH has evolved from its 1881 roots to become a diverse global apparel company with nearly $9 billion in 2017 revenues through a combination of strategic acquisitions and by successfully growing our brands globally across the wholesale, retail, digital commerce and licensing channels. Our transformative acquisitions – Calvin Klein in 2003, Tommy Hilfiger in 2010, and Warnaco in 2013 – have redefined PVH’s identity, performance and long-term growth potential.

We see a sustainable path of long-term growth as we continue to execute on our core business strategies. Our dedication to inspire and engage our consumers is at the heart of everything we do, and we believe that we can maximize the potential of our Calvin Klein, Tommy Hilfiger and Heritage Brands businesses as we continue to invest in our global platforms, leverage our consumer insights, focus on our talent, pursue strategic global growth opportunities, expand our digital capabilities and enhance our global supply chain to evolve with our growing business needs. Combined with our ongoing emphasis on maintaining a strong credit profile and a healthy balance sheet, we believe that we will continue to be able to deliver on our business strategy and create value for our stockholders.

About Unilever

Building a better future, every day.

That is the vision of Unilever. We help people to feel good, look good and get more out of life with brands and services that are good for them and for others. Unilever is one of the world’s leading suppliers of fast moving consumer goods: consumers buy 170 billion Unilever packs around the world every year, and our products are used over two billion times a day. Our portfolio includes some of the world’s best known brands such as Axe, Knorr, Lipton, Dove, and Ola.

A job at Unilever is a career made by you, with development opportunities, benefits and a working culture that embraces diversity. So whether you’re looking for an internship or traineeship to progress your professional career, at Unilever you can shape your own path as you work with the brands and people that drive our sustainable business growth.