ABM • Big Data Marketing
29 November 2017 - 29 November 2017
Big Data Marketing
Event: 29th of November, 13:30 – 18:00
Deadline of application: 23rd of November
Location: NEST Amstelveen
Sign up by filling in the form below!
Information is ever-increasing in volume, variety, and complexity. For marketing organizations, big data is a huge challenge in the new marketing landscape, born from the digital world we live in. By combining big data with an integrated marketing management strategy, marketing organizations can make a substantial impact. During this day, you will learn more about the impact of big data on your role as a future marketeer. Telegraaf Media Groep (TMG) and Unilever will challenge you to come up with creative solutions by confronting you with an actual business problem.
13.30 – Official opening
13.45 – Speaker Session by Walter Flaat (DAN DNA)
14.15 – Company presentation TMG and Unilever
15.00 – Cases lead by TMG and Unilever
17.00 – Network drink
You will also have the opportunity to be invited for a personal meeting with a recruiter of your choice. Upload your CV during the application to meet your future employer!
Walter Flaat, Managing Director at DAN DNA
Walter Flaat is the MD of DAN DNA in The Netherlands and proud part of Dentsu Aegis Network Netherlands. He heads a diverse team ranging from academic researchers, data scientists, engineers and visualization experts. His singular focus is to not just talk about data, but to apply it in every strategy and every campaign: Data in Action. Instead of treating online/offline media differently, he looks at data from three integrated angles: Declared, Observed and Social behavior. Walter knows that data-driven marketing is not a buzzword and it is not concept of the future. It is a question of survival. Today, customers and brands meet on the digital sphere. And what makes up the digital sphere? Yes that’s it, data. At DAN DNA we know that strategy, media-buying and creatives are moving to an “audience-based” model. We mainly care who we reach, and what mind-states these people are in; not necessarily through which channel or on what location. Working with Audience Insights allows you to buy media across different online and offline channels directly on those audience. We can even track shifting interests of your audiences to make sure your content is continuously relevant.
Telegraaf Media Groep
Introduction Automotive Industry (second hand cars)
There are more than 10 million vehicles in the Netherlands (CBS, 2017). All these vehicles have unique (user)data such as, distance driven, fuel consumption, build date and more. If you want to buy a second-hand car, you want to know as much as possible about the history of the car.
On a yearly basis, 2 million second-hand cars are sold in the Netherlands (CBS, 2017), and more than 4 million second-hand cars are for sale. During the search journey, it’s important to provide the car searcher with relevant search criteria and other information. That’s why Big Data in the second hand automotive industry is very important. GasPedaal.nl is a leading platform in the search journey for a new car with more than 3 million searches per month.
Telegraaf Media Group (TMG) is the umbrella brand of all kind of subsidiaries with as goal to service the Dutch consumer with relevant and qualitative information on area’s such as news, sport and entertainment 24/7. One of the components is TMG Digital, this start-up environment within TMG has brands as: TMGames, JAAP.nl, Huizenzoeker.nl, Gaspedaal.nl, Speurders.nl, Autovisie, Groupdeal.nl, Dumpert, GeenStijl, DasKapital, Upcoming and Relatieplanet. This business case will focus on GasPedaal.nl
GasPedaal.nl is a meta search engine that indexes all available second hand cars for sale in the Netherlands. From our site customers can access more than 350,000 second hand cars. GasPedaal.nl is a strong mediator between the car searchers and sellers with more than 1 million unique users each month. One of GasPedaal.nl slogans is “The fastest way to a new car”, and to achieve this we’ve build a search tool which will lead you as quick as possible to the car you’re searching for. However, there is still more data GasPedaal.nl could use to make the way people search even better.
Building a better future, every day.
That is the vision of Unilever. We help people to feel good, look good and get more out of life with brands and services that are good for them and for others. Unilever is one of the world’s leading suppliers of fast moving consumer goods: consumers buy 170 billion Unilever packs around the world every year, and our products are used over two billion times a day. Our portfolio includes some of the world’s best known brands such as Axe, Knorr, Lipton, Dove, and Ola.
A job at Unilever is a career made by you, with development opportunities, benefits and a working culture that embraces diversity. So whether you’re looking for an internship or traineeship to progress your professional career, at Unilever you can shape your own path as you work with the brands and people that drive our sustainable business growth.
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