ABM • HRM in a Digital World

16 November 2017 - 16 November 2017

  • When

    16 November 2017 - 16 November 2017

  • Who


Aureus Business Month 

HRM in a Digital World
Event: 16th of November, 13:30 – 18:00
Deadline of application: 12th of November
Location: NEST Amstelveen
Sign up by filling in the form below! 

Human Resource Management is changing. Although many organizations still adhere to the traditional HR-approaches (like the combination of resume and interview), more and more innovative methods are used nowadays in this regard. Digitalization and technology play an important role. During this day FrieslandCampina will make students familiar with current developments in HRM and challenges them by providing a business case.


13:30 – Official opening
13:45 – Speaker Session by Job Mensink (Employer Brand Insights), Margriet Westerink and Jurgen Wildvank (Accenture)
14:30 – Company presentation by FrieslandCampina
15:00 – Case lead by FrieslandCampina
17:00 – Network drink

You will also have the opportunity to be invited for a personal meeting with FrieslandCampina.

Job Mensink, Employer Brand Insights 
Job Mensink is an Employer Brand Enthusiast. He has worked as global head of Employer Brand at Royal Philips, after which he has worked as a consultant on the employer proposition of e.g. HEINEKEN, ASML, Achmea, Accenture, IKEA, ING, Tata Steel, Rijkswaterstaat, Randstad and Rabobank. He contributed to various publications and is co-author of ‘Merkcultuur’ (2015, Boom Amsterdam).

Choosing an employer is a decision you make with your head as well as with your heart. Yet many employers still approach the job market with an instrumental and rational value proposition and predominantly only measure hard KPI’s such as speed, costs, click rates etc.

In an interactive presentation, Job explores various ways to identify insights in the soft factors as well, such as sentiment, values and the fit between person and organisation. In his view, this contributes to more effective Talent Acquisition and Talent Management.

In addition to Employer Brand consultancy (www.brandgiving.com), Job also works on the development of smart tools and instruments for HR Analytics (www.employerbrandinsights.com). A good example is Doorsight®, which makes use of short pulse surveys along the Talent Lifecycle to provide insights into why people join, stay or leave their employer.

Margriet Westerink, Talent & Organization Senior Manager at Accenture
Consumerization and digitization ask from HR to rediscover themselves as Experience Architects putting the employee at the center of the organization. Ensuring that the organization is not missing out on a revenue increase of ~3% by disengaged employees, HR is at the forefront of helping companies transform into new creations where departmental boundaries evaporate and the community is placed central. The start of a new era? No. This is my daily job. At Accenture I’m leading the Talent & Organization practice for Financial Services and I can’t wait to tell you more about the exciting times for HR and how they can make a difference to the bottom line of their companies and the life of their people.

Jurgen Wildvank, Senior Manager Insurance at Accenture
Most people think Insurance is boring, but it’s actually the contrary. As a Senior manager with Accenture, I have been working in the Insurance industry for the last 14 years. And I have experienced the big changes affecting the industry from within. Especially now with all the impacts of FIntechs, Artificial Intelligence and Selfdriving cars, Insurance is a strongly changing business. Not only from a technology perspective, but more so from a talent and workforce perspective. New skills are needed and talent needs to be nurtured in new ways. As in the end technology is about People.

Better nutrition for the world, a good living for our farmers, now and for generations to come.
Every day Royal FrieslandCampina provides millions of consumers all over the world with food that is rich in valuable nutrients. We are a unique multinational FMCG & B2B company aiming to stay successful in an ever changing and increasingly complex world. We are unique because our suppliers, the farmers, are also our owners. Since we own the entire supply chain from grass to glass we guarantee high quality of all our products.

FrieslandCampina has offices and production sites in 32 countries and our products are being shipped to over 100 countries all over the globe. With 22,000 employees and a revenue of 11.4 billion euro, FrieslandCampina is one of the largest dairy companies in the world.

You at FrieslandCampina
At FrieslandCampina we have a trainee program for the following disciplines: Finance, Supply Chain/Operations, Commercial, Technology, Business & IT and HR. The traineeship program of two years consists of two assignments where you will fulfill challenging jobs with a lot of responsibilities and/or projects. Next to the assignments we have a training and development program in place and are several trainee events organized.

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