After a summer spent looking at vaccination rates and GDP numbers, we are happy to announce that we are going to Mexico this year! Mexico is a typical emerging economy, with a rising middle class and growing amount of foreign direct investment. An example of this is the recent start-up boom. This signals that Mexico is increasingly a land of opportunity. We believe companies can jump on this train by expanding their business to Mexico. As the Amsterdam Research Project we are looking forward to help companies make this happen.
The last month the committee has been busy marketing the project and interviewing all the applicants. The end result of this is a team of 20 highly-motivated Master students that are eager to start with the acquisition process. We met for the first time last Friday at the Aureus committee drinks, where we got to know each with a couple of beers. Up next will be the ARP weekend! This we were we kick off our research, do a sales training and learn about Mexican culture. After this we will be prepared to start the next phase, doing the acquisition. You will be hearing from us!
Bram Markering • Chairman